Craig Mack, ‘Flava in Ya Ear’ artist dead at 46. Mack helped to put Bad Boy records on the map with his debut album Project: Funk da World. The LP contained his biggest hit “Flava in Ya Ear”. The single went on to earn a Grammy nomination for Best Rap Solo Performance. It also received a star-studded remix featuring the likes of LL Cool J, Busta Rhymes, and fellow label mate, the Notorious B.I.G.
The late rapper died of heart failure at a hospital near his residence, according to the New York Daily News. Mack’s cause of death was not a surprise, according to a friend Alvin Toney, who is a producer that worked with Craig Mack on his debut album.
“He was prepared for whatever comes, to go home to the Lord,” Toney said to the NY Daily News. “He was prepared to do that. He wasn’t scared. He was ready.”
Despite being regarded as the future of the label, Mack left Bad Boy in 1995 to pursue projects on his own. He never quite found similar success. His sophomore album, Operation: Get Down, dropped in 1997 but didn’t produce any charting singles. He then left the Big Apple to join a somewhat troubled Evangelical church in South Carolina, whose leader was later arrested on sexual assault charges in 2017. Mack was said to have worshipped at the church up until his passing.
In recent years, Diddy reunited his Bad Boy crew, but Mack was noticeably absent.
Mack is survived by his wife and two adult children.
Check out the iconic video, ‘Flava in ya Ear’ below.
Ms. Culture Keeper-